Use DIY PR to create growth, impact + visibility for your ethical fashion brand -- starting today 

👇💡 WATCH THE FREE DIY PR VIDEO SESSION WITH LORRAINE SANDERS TODAY 💡👇

WATCH THE FULL SESSION NOW

Here's what you get when you join PressDope today:
 

1. Instant Access to the PressDope Course ($1397 VALUE)

You instantly get 12 months of access to the PressDope course and 8 modules where you'll start by learning how to create a custom DIY PR strategy and build your pro media list. After we cover these foundational steps, we show you step by step how to create and launch a PR campaign. Next, we train you on getting press without pitching and dive into advanced training for podcasts and magazines. You will receive 12 months of access and the opportunity to renew for the original price you paid to join. 

 

2. Facebook group support ($750/mo VALUE)

In the Facebook group, you connect with other FEST founders and help each other get visible, get our team's feedback, advice & support. It's also where we post FEST media opportunities from 25+ networks we monitor daily M-F. Yes, we do it for you and post the opportunities in the group so you can jump on them. This alone is a huge value that our team is highly skilled at. If you were to hire us to do this for you privately, it would cost you $9,000 annually.

 

3. Done-for-You Templates, Worksheets + Guides ($2,000 VALUE)

Along with info-packed video training lessons in each module, PressDope includes 20+ email pitch templates especially for FEST brands, a media contact spreadsheet template, workbook guides to Find Your Story and Choose Your Media Moments, plus editable Canva templates for creating a professional Lookbook and web site Press Bar. A Bonus Vault even has an ever-expanding list of media you can submit your brand to for coverage -- we've done the legwork for you.

As Seen In

A few FEST-ive publications we love that have mentioned us and our clients and members

You’ve tried to do PR for your ethical fashion brand before, but:

Do any of these sound familiar?

✔ You're constantly saying you need to "get out there more" but don't know where to start

✔ You're always looking to reach new audiences to share your unique story

✔ You feel like you're spending hours on social media and getting nowhere

✔ You wish that your business was getting the PR attention you see others getting every day

 

Imagine what it would feel like if you knew exactly what to do each day to get the PR attention you deserve and start increasing growth, impact + visibility in your ethical fashion business.

What if I told you that you could...

✔ Have access to media leads and opportunities perfect for ethical brands carefully selected from over 25+ networks, including the extremely time-consuming but highly valuable network HARO?

✔ Get in featured in major media outlets and reach new audiences

✔ Grow priceless trust and authority that social media and ads can't buy

✔ Amplify your web site's SEO with backlinks from authoritative sites

✔ Be recognized as fashion expert, industry source, speaker and thought leader

✔ Finally have the expert PR help + support you've always wanted without agency fees, expensive retainers or hiring a new team member

You’re ready to stop missing out on the benefits of PR for your ethical brand!

 

✔ Social proof that money just can't buy

✔ Online features that create longterm pathways for new people to discover you and your business

✔ A solid strategy to rise above the noisy sustainable fashion landscape on social media

✔ The trust and authority you need to land partnerships, investors, speaking opps and new collaborations

✔ Media leads perfect for ethical brands monitored FOR you

Introducing PressDope

The simple, step-by-step DIY PR course program for ethical fashion brands

Are You Ready to Create Growth, Impact + Visibility -- Starting Now?

Join PressDope and save $200 before time runs out 

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With PressDope, you will:

 

USE PRO PR TO PROMOTE YOUR BRAND + INCREASE GROWTH, IMPACT & VISIBILITY

OWN YOUR PR STRATEGY SO IT'S A LONG-TERM ASSET, NOT AN EXTRA EXPENSE

GET EXPERT PR TRAINING & SUPPORT SO YOU'RE ON THE RIGHT TRACK FROM DAY ONE

"As a female founder of an ethical fashion brand, preparing for our launch and the aftermath was overwhelming. I decided to consult with Lorraine of The Spirit of 608 to create a Marketing/PR plan for my brand, SixChel, and could not have been more pleased with the decision. Lorraine guided me to find the right media outlets, bloggers and create the best content for us. Not only was she able to assist in creating our story and writing pitches, Lorraine was also able to give the best tips on how to present myself for TV appearances and national magazine interviews. On a personal level, I feel absolutely comfortable working with Lorraine and we have been able to keep a three-year, virtual relationship strong. I owe so much of SixChel’s PR success to partnering with Lorraine and The Spirit of 608 and look forward to what we can achieve in the future.”
— DINA CHAVEZ, SIXCHEL

Join the Only PR Training Course Focused on Getting Ethical Fashion Brands Featured in the Media

HEY THERE

I'm Lorraine

And I help fashion brands with a mission get visible.

I spent more than a decade writing hundreds of articles on fashion and ecommerce startups for top publications (WWD, FastCompany, San Francisco Chronicle + more) before moving on to working with startup founders and producing 230+ episodes of the Spirit of 608 podcast featuring interviews with leaders at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST).

 

When it comes to media, I'm not only the exact person so many brands spend countless hours and thousands of dollars per month trying to reach -- and fail -- but I'm also deeply committed to helping brands in FEST  get visible.   

 

Why? Because years of covering the industry led me to believe that the best way forward for fashion, for the workers who make our clothes, for consumers and for the planet is for more businesses in FEST to not only exist but thrive -- and, eventually, go from the exception to the norm. 

 

I'm here to help you create a media strategy that's just your style so you can grow your business, create more impact and get visible.

Your life before PressDope:

  • You're stressed about how to get visible

  • You're sinking hours into Instagram, but it's getting harder and harder to reach new people

  • You watch other brands show up in popular publications and wonder how they did it

  • You're feeling like you don’t have enough time to find the right media people for your brand

  • You're feeling too overwhelmed to constantly send out pitch emails and hear nothing back

Your life after PressDope:

  • You’ve got a solid plan to get visible

  • You know exactly who to reach out to next

  • You experience the freedom that comes with having visibility options outside of social media 

  • You own your own media list that you can use again and again

  • You have more opportunities to get visible than ever before

"The foundation of our footwear company is a sophisticated concept which Lorraine immediately grasped and transformed into bite size, relevant bullet points for the best journalists to showcase our product.​”
— Dr. Casey Kerrigan, OESH Shoes

Here's what you'll be learning in PressDope:

1. STYLE YOUR STRATEGY

 

You will learn how to create a DIY PR practice in your business that works for you and your team. We are diehards about starting with your business goals as the foundation and strategically creating the plan from there. Then we teach you about media moments and how to choose the ones you'll promote this year.

2. BUILD YOUR MEDIA LIST

 

You will learn everything you need to know to build and maintain an amazing media list that will be a valuable, long-term asset in your business. Our step-by-step training shows you how to find the right journalists for your brand right now and how to build relationships with them that will last.

3. CREATE A PR CAMPAIGN

 

In this module, you will plan and prepare to send your first PR campaign. We cover campaign types, planning, timelines, finding and shaping your story and email pitches.

4. LAUNCH YOUR PR CAMPAIGN

 

After planning and preparing your PR campaign, this module supports you as you do the outreach and follow up for your campaign. We also share the strategy and the simple tech tools we use to make PR campaigns faster, easier and more efficient. 

5. GET PRESS WITHOUT PITCHING

 

In this golden module (it's so good), we build on the basics and introduce you to strategies for getting press coverage without formal PR campaigns or email pitches. We teach you how and where to find opportunities for thought expert features, guest contributions, industry speaking spots and strategic collaborations that will amplify your visibility -- zero pitching required.

6. SHARPEN YOUR STYLE

 

This module delivers advanced training you need to evaluate your DIY PR and visibility efforts over time and continuously sharpen your strategy so you're reaching new audiences who are a perfect fit for you as you grow. Each lesson is a mini-masterclass in a specialized topic that can seriously sharpen your DIY PR game. We cover The Power of Branding, Pitching Podcasts, How to Use Editorial Calendars, Networking with Journalists + more. It's truly a game changer that will allow you to maximize your potential and reach out to media in specialized situations with style.

7. HOW TO PITCH PODCASTS

 

This module will walk you step-by-step through the specific strategy you need to adopt for pitching podcasts. Podcasts are a huge media opportunity for founders and entrepreneurs, but there are some key things that are different about pitching podcasts -- knowing them can make all the different between a deleted pitch and landing the interview. I'll walk you through the process and give you templates for the special content you'll need to amplify your outreach.

8. HOW TO PITCH MAGAZINES

 

Last but not least, this module will train you in reaching out to print magazines. While you'll already have the foundation you need to reach out to any media before this module, this is where we create space to dive into the nuances of magazines, including understanding editorial calendars, the right person to contact at print magazines (often very different from the online equivalent), etiquette for sharing product samples (& getting it returned) and more.

+ these bonuses!

BONUS #1:

20+ Email Pitch Templates

Yes, we give you 20+ email pitch templates for all kinds of occasions, including Valentine's Day, Mother's Day, Launches, App Launches, Thought Experts and Follow Up Scripts.

($500 VALUE)

BONUS #2:

We Do HARO -- For You

That's right, seriously! We monitor HARO and 25+ other networks daily M-F to find FEST media opportunities and give them to you in the PressDope Facebook group. 

($750/month VALUE)

 

BONUS #3:

Pay in Full Bonus

I am excited to offer a bonus 30-minute strategy session with me when you pay in full for the PressDope course before time runs out.

*Pay-in-full only*

Here's what you get when you join PressDope today:
 

1. Instant Access to the PressDope Course ($1397 VALUE)

You instantly get 12 months of access to the PressDope course and the first two modules where you'll learn how to create a custom DIY PR strategy and build your pro media list. After we cover these foundational steps, we build on that to create and launch a PR campaign, get press without pitching and launch into advanced training for podcasts and magazines. You will receive 12 months of access and the opportunity to renew for the original price you paid to join. 

 

2. Facebook group support ($750/mo VALUE)

In the Facebook group, you connect with other FEST founders and help each other get visible, get our team's feedback, advice & support. It's also where we post FEST media opportunities from 25+ networks we monitor daily M-F. Yes, we do it for you and post the opportunities in the group so you can jump on them. This alone is a huge value that our team is highly skilled at. If you were to hire us to do this for you privately, it would cost you $9,000 annually.

 

3. Done-for-You Templates, Worksheets + Guides ($2,000 VALUE)

Along with info-packed video training lessons in each module, PressDope includes 20+ email pitch templates especially for FEST brands, a media contact spreadsheet template, workbook guides to Find Your Story and Choose Your Media Moments, plus editable Canva templates for creating a professional Lookbook and web site Press Bar. A Bonus Vault even has an ever-expanding list of media you can submit your brand to for coverage -- we've done the legwork for you.

You can get 12 months access to the PressDope course program today for just:

PAY IN FULL

(SAVE $200 FOR A LIMITED TIME)

ONE PAYMENT OF:

 

$1397  $1197

 

  • Complete PressDope system

  • Facebook group for support

  • Video training, worksheets + guides

  • BONUS: 20+ FEST email pitch templates

  •  

    PAY IN FULL BONUS: 

    Don't miss out on our 30-minute

    one-on-one strategy session.

PAYMENT PLAN

(SAVE $200 FOR A LIMITED TIME)

4 QUARTERLY PAYMENTS:

 

$400  $350

 

  • Complete PressDope system

  • Facebook group for support

  • Video training, worksheets + guides

  • BONUS: 20+ FEST email pitch templates

  • FLEXIBLE QUARTERLY PLAN:

    Choose this plan to pay in four quarterly payments.

"Thanks to the awesome leads Lorraine helps us find, I just had an interview published. I'm doing my own social media blitz with it tomorrow, but wanted to share here first! Thanks Lorraine for everything you're doing to help us cultivate our press opportunities!!"

— MICKI WEINER, PETAL + ASH

HOW LONG WILL IT TAKE?

 

It's entirely up to you how you use your 12 months of access to PressDope. In the first Module -- Style Your Strategy -- we design a custom DIY PR approach that works for you, your business and your unique time budget using our system, video training and workbook guides. 

 

That said, we have designed the first two modules to take about a week each to complete while trying to run your business and life (meaning you *could* get through them faster if you want and are welcome to do so, but we find most PressDope clients are super busy and have lots going on). 

 

The video trainings typically run about 5 minutes, though there are some longer 12- and 15-minute lessons. Each lesson also includes supporting resources, workbook guides or templates as needed and action items to take. Most lessons can be completed in their entirety in an hour or less (that includes time to do the action items).

 

YOU CAN DO THE COURSE FROM HOME, FROM ANYWHERE IN THE WORLD, AND ON YOUR SCHEDULE.

 

The course and materials are all accessible online. We also offer many materials in both video and text format so you can choose how you learn best.

There has never been a better time to do DIY PR for your FEST brand.

 

Putting it off another day is one more day you're not reaching new audiences through content that builds trust and authority that money literally can't buy.

 

Starting now will allow you to:

  • Create your PR strategy before the next critical selling season for your business.
  • Have support for PR & visibility during what is projected to be a record growth year for ethical fashion brands.
  • Get PressDope at the lowest price it will ever be offered.

 

If you don't act now, where will your visibility be 6 months from now? You’ll wish you had started today!

"We were equipped with great language, a media kit that includes brand photos and more thanks to the ways PressDope prepared us.  In case you aren't sure what a difference you are making with PressDope, there you go. We definitely wouldn't be here without you.”
— Erin, Co-Founder, Wearwell

Join the Only PR Training Course Focused on Getting FEST Brands Featured in the Media

Is this course right for me?
 

This course is a fantastic fit for you if:

  • You are founder or brand at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST)

  • Are self-motivated and ready to be consistent about your DIY PR

  • Are passionate about the business you're building and reaching new people this year

 This course isn't the best fit for you if:

  • You're not willing to try something new 

  • You are content with relying on social media as your main source for new audience

  • You're resistant to coaching and feedback

  • You're looking for a magic wand that will land you in Vogue next week

Questions?
Email me at hello@spiritof608.com and

I'll help you decide if it's right for you!

If you plan on making PR a part of your FEST brand's marketing and visibility strategy, you need this course because:
 

There is simply no other way to get this level of training and support (including done-for-you HARO and media lead monitoring) while ALSO connecting with amazing founders at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST).

You have two choices here...

 

You can continue what you're doing:

 

Sticking with the status quo

 

Pouring hours into social media

 

Wanting more visibility but feeling stuck

 

 

 

OR

 

You can join PressDope so that you can:

 

Get the training, support & resources you need to DIY PR in your FEST brand so you can start creating the growth, impact and visibility you want.

When you look ahead, where do you really you want to be 1-month from now? 6-months? 1-year? 

 

Do you have a plan to get there?

If you're ready to start getting visible, join PressDope now:

✔ Instant access to the complete PressDope system, so that you can dive into modules one and two to learn how to create a custom DIY PR strategy and build your pro media list. After we cover these foundational steps, we build on that to create a PR campaign and get press without pitching next. You will receive 12 months of access and the opportunity to renew for the original price you paid to join.  ($1197 value) 

 

✔ Facebook group support so that you can connect with other FEST founders and help each other get visible, get our team's feedback, advice & support. It's also where we post FEST media opportunities from 25+ networks we monitor daily M-F. Yes, we do it for you and post the opportunities in the group so you can jump on them. This alone is a huge value that our team is highly skilled at. If you were to hire us to do this for you privately, it would cost you $9,000 annually! ($750/month value) 

 

✔ Done-for-you templates & worksheets so that in addition to info-packed video training lessons you can get your DIY PR done faster. The course includes templates for 20+ different email pitch templates especially for FEST brands, a media contact spreadsheet template, workbook guides to Find Your Story and Choose Your Media Moments, plus editable Canva templates so you can create a Lookbook + Press Bar for your web site. ($2,000 value) 

YOU CAN DO THIS, EVEN IF YOU'RE BUSY...

I don't have enough time 

 

 

If you ever plan to do DIY PR, this course will save you countless hours thanks to our expert training, workbook guides and the benefit of our done-for-you media monitoring service. Plus, our system allows you to create a DIY PR plan that is right for you, whether you want to devote 2 hours a week or 20.

PR has never worked for me in the past

 

 

When PR isn't working, there's almost always something you can do. There are more media outlets and opportunities to be visible than ever before in human history. It's about figuring out what you need to tweak and change to reach your goals. Through the Facebook group and our trainings designed just for FEST founders, you have a valuable resource to help you diagnose and troubleshoot when problems and challenges come up.

I'm just starting out and don't feel ready yet


It's really and truly never too early. I've watched countless brands wait to even think about PR until two weeks before their big launch. PR is a long-term game with serious benefits if you play it right. But one of the biggest mistakes you can make is waiting until you really need visibility to start trying to get it.

The Reality of Investing in PR Services:
 

When clients hire the Spirit of 608 privately to manage their PR, the minimum cost is $3,500 a month with a four-month minimum retainer. Many agencies, especially those based in major metropolitan areas, far exceed that in cost and six-month minimum retainers are common. That's a minimum $14,000 investment. 

 

But here's the thing: we don't teach our private clients how we do what we do. We do it for them. 

 

With PressDope, you get access to our expertise and learn how to create and implement professional PR in your business at a fraction of the cost of our professional services. Completing the PressDope course means a professional PR strategy that's integrated into your business without the agency investment. Plus, you can use the PressDope course to train your existing team to execute PR like pros -- with no prior experience whatsoever.

 

 

“As usual, Lorraine gets it “just right” with an affordable, interactive, community that moves with these fast paced times. Spirit of 608 and now PressDope have been my little secret, and now you know it too.”

— Camilla Olson, Founder of Savitude

You can get 12 months access to the PressDope course program today for just:

PAY IN FULL

(SAVE $200 FOR A LIMITED TIME)

ONE PAYMENT OF:

 

$1197  $997

 

  • Complete PressDope system

  • Facebook group for support

  • Video training, worksheets + guides

  • BONUS: 20+ FEST email pitch templates

  •  

    PAY IN FULL BONUS: 

    Don't miss out on our 30-minute

    one-on-one strategy session.

PAYMENT PLAN

(SAVE $200 FOR A LIMITED TIME)

4 QUARTERLY PAYMENTS:

 

$350  $300

 

  • Complete PressDope system

  • Facebook group for support

  • Video training, worksheets + guides

  • BONUS: 20+ FEST email pitch templates

  • FLEXIBLE QUARTERLY PLAN:

    Choose this plan to pay in four quarterly payments.

I offer a 7-day money back guarantee
 

I believe whole-heartedly in the PressDope system and stand behind our ability to guide you towards more visibility like no one else in the FEST space can. The PressDope course is designed as a 12-month program with new content and modules released strategically to support your learning and success. If you join, I am happy to offer a 7-day money back guarantee for any reason. Note that PressDope materials, Facebook access, workbook guides and templates are copyright and not intended for use by anyone not currently enrolled in PressDope. 

Here's what happens when you sign up: 
 

1. You will receive an excited email from me welcoming you to the course!

 

2. You get immediate access to PressDope modules one and two, as well as the new Facebook group so that you can get started right away. Yay!!

FAQs

Here are a few answers to our most common questions

CAN I REALLY DO THIS?

WHEN DOES THE COURSE START AND FINISH?

You'll get access to PressDope and the Facebook group immediately and have 12 months of access from the day you sign up.

 

Module one and two are available when you sign up. Module three will drop Jan. 29. Modules four and five will be available in February. We have strategically decided to release the content in this order so that you learn the material in the way I know is most likely to set you up for success.

HOW IS THE COURSE DELIVERED?

HOW LONG DO I HAVE ACCESS TO THE COURSE?

You have 12 months of access to PressDope and the Facebook group where we post FEST media opportunity leads from the day you join. At the end of your 12 months, you will have the opportunity to renew your standard course membership at the original price you paid. This protects you when we increase prices (which will happen this year as new features are added). 

WHAT IF I AM UNHAPPY WITH THE COURSE?

STILL HAVE QUESTIONS?